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LG C9 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag)

Model # OLED77C9PUB

 4.8 out of 5 (36 Reviews)

Regular Price $6,999.99

Our Price $4,999.99

Our Price

$4,999.99

Savings $2,000

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Bring Home the LG OLED TV C9

With perfect black and intense color, nothing compares to LG OLED TV.


Perfect black brings out the darkest details

Perfect black and infinite contrast bring out shadow detail in the darkest scenes. That's the power of 8.3 million individually lit pixels in LG OLED TVs.


Let Vivid Color Set the Scene

See everything you've been missing on the all-new LG OLED TV. It has a wide breadth of color that will truly take your breath away.


9 Gen 2 Intelligent Processor is LG's Best 4K Processor

LG's most powerful 4K processor uses 4-step noise reduction to enhance images, action and color. It brings the most immersive viewing experience possible, all powered by AI at its core.


Introducing a more intelligent TV with LG ThinQ® AI

See how convenient life can be thanks to LG ThinQ® AI that listens, thinks and answers. And with the Google Assistant* and Alexa, you can control your entire connected home, and enjoy personalized entertainment. It's power to run your life - even better.


See the bigger picture

Step up to a bigger picture from the leaders in OLED. 8.3 million pixels are perfectly suited for a superior view on an Ultra-Large 77" screen - even up close.


Transform your TV into an entertainment powerhouse

Advanced image and sound technologies inspired by the cinema optimize picture and sound for a spectacular, more lifelike experience in every scene - it's ultravivid picture and powerful, moving audio that seems to flow all around you.*


New Level of Gaming with Perfect Black

The perfect black canvas of an LG OLED TV provides an unparalleled experience in gaming on your favorite consoles. See extraordinary details and intense color even from a wide TV viewing angle. Immerse yourself with cinematic virtual 5.1 channel surround sound. And enjoy the latest innovations with HDMI that allows for responsive gameplay that gives you the edge.


Fast Response, Fluid Motion

Upgrade your game play with latest features. A 1ms response time* and low input lag allow for smoother, real-time action. Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) supported on the latest HDMI standard, deliver the best graphics with minimal stutter at the fastest speeds for the best gaming experience.


LG OLED TV - A PC Gamers Dream Come True

Experience PC gaming like never before on an LG OLED TV with NVIDIA G-SYNC® compatibility. Only LG can provide the exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take PC gaming to new heights*.


AirPlay lets you do it all. Watch. Listen. Share.

AirPlay 2 lets you effortlessly share movies -including Dolby Vision titles-, TV shows, photos and more on your LG AI TV right from your iPhone, iPad or Mac. You can even play music on every LG AI TV and other AirPlay 2-compatible speakers in your home at the same time - all in sync.

Features:

  • LG ThinQ AI Google Assistant Alexa
  • LG OLED Display
  • LG 9 Gen 2 Intelligent Processor
  • Dolby Vision Dolby Atmos
PICTURE(PANEL)
Display Type OLED
Display Resolution 4K Ultra HD (3,840 x 2,160)
Wide Viewing Angle Yes
Dimming Technology Pixel Level Dimming
PICTURE(PROCESSING)
Picture Processor 9 Gen 2 Intelligent Processor
HDR (High Dynamic Range) 4K Cinema HDR (Dolby Vision®, HDR10, HLG), HDR Dynamic Tone Mapping Pro
Contrast Object Depth Enhancer, Ultra Luminance Pro
Clarity Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
Resolution Upscaler 4K Upscaler
AI TV(ARTIFICIAL INTELLIGENCE)
LG ThinQ® AI Yes
Google Assistant Yes
Alexa Built-In Yes
Google Home Compatible Yes (Google Home device sold separately)
Amazon Alexa Compatible Yes (Amazon Alexa device sold separately)
Intelligent Voice Recognition Yes
SMART TV
Operating System webOS
Magic Remote Control Yes (Point, Click, Scroll, Voice)
Universal Remote Control Yes (Auto Device Detection)
LG Content Store (App Store) Yes
Full Web Browser Yes
AUDIO
Speaker System 2.2 Channel
Output Power 40W (20W Woofer)
Dolby Atmos Yes
WiSA Ready Yes (Separate Dongle Purchase Required)
DTS Decoder DTS-HD
Bluetooth Audio Playback Yes
LG Sound Sync Yes
CONNECTIVITY
Wi-Fi® Standard Wi-Fi Certified 802.11ac
Bluetooth® Support Version 5.0
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes
HDMI Input (HDCP 2.2) 4 (1 rear, 3 side)
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
USB Ports (v 2.0) 3 (2 rear, 1 side)
RF Connection Input (Antenna/Cable) 1 (rear)
Composite Input (AV) 1 (rear)
Ethernet Input 1 (rear)
RS-232C Input (Mini Jack) 1 (rear)
Digital Audio Output (Optical) 1 (rear)
POWER
Power Supply (Voltage, Hz) AC 120V, 50/60Hz
Standby Power Consumption Under 0.5W
DIMENSIONS/WEIGHTS/UPC
TV Dimensions with Stand (WxHxD) 67.8" x 41.2" x 10"
TV Dimensions without Stand (WxHxD) 67.8" x 39" x 2.2"
Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2"
TV Weight with Stand 74.5 lbs
TV Weight without Stand 65.9 lbs
Packaging Weight 101.9 lbs
VESA Mounting (W x H) 400 x 200
UPC 719192629851
ACCESSORIES INCLUDED
Remote Magic Remote Included
Remote Control Battery Yes
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes
WARRANTY
Limited Warranty 1 Year Parts & Labor

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy, and expensive and you probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Questions or Comments?
Call (508) 771-4434 for assistance. Click Here for Nantucket Sound location and contact information.

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Finding the right electronics can be a daunting task, but one well worth the effort. You'll use your new electronics often, and they add value, style, and convenience to your home. Make sure you have the right information to help you make these important decisions. Shop with experts who can show you the best selection available and answer all your questions; come see our inventory of the latest trends and the most dependable manufacturers.

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Shop where you can see the finest selection of the best products available today to match your budget, needs, and style. Shop where experts can guide you through the myriad of options available and can answer your every question. Shop where you get exceptional service for the life of your electronics.

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4.8

out of 5 (36 Reviews)

88% of reviewers recommend this product.

Its Beautiful

Submitted by RMaxx - 12/4/2019

Going on about two weeks with this so far having upgraded from a 65 4K HDR Vizio. I was hopeful the difference would be staggering and this TV didnt let me down. Picture: Quality is pristine. Everything you want in a display for movies games and TV alike. The HDR does not get as bright as some models such as QLEDs that are out there but I am in a Living Room with lots of natural light during the day and this TV still looks fantastic in those conditions so its plenty. Angled viewing is a definite highlight if you are going from an LED. Features: The interface is the smoothest Ive seen on a Smart TV. You can assign shortcuts for your most commonly used Apps Disney+ Hulu etc and they open without delay. It also includes a digital tuner so you can hook up an antenna to the coaxial connection on the back and get all your local channels in addition to several free LG ones and you can assign any of those channels to shortcut buttons on the remote as well. Then add on the voice technology and you can get to whatever you want incredibly easily say Watch NBC to either the remote a Google Home or Alexa and itll immediately load up the tuner and display that channel feed. Apps: While theres not a TON available the vast majority of the major hitters are there. Notably absent are the HBO apps but this is minor if you have any sort of streaming box to supplement. One negative with the apps that are present is several including Disney+ seem to only support 2.0 stereo audio but again if you have a streaming box connected youll be fine. Sound: The eARC is great to have but my biggest complaint is that its not really utilized well in this particular TV. There seems to only be support for 2 channel linear PCM and this limits a huge amount of potential for Dolby setups with gaming 4K blu ray etc. Overall: This is by far the best TV I have used including those of friends and family. Quite happy with it and hopeful well be set for a while.
Originally posted on lg.com

No, I do not recommend this product

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What a Picture

Submitted by Chwica62 - 12/1/2019

I was skeptical about buying this TV due to its price point and because I dont generally buy into the hype however the picture on this TV has lived up to everything people are saying about it. The only reason I didnt give it five 5 stars is because it doesnt play sound through the stereo receiver for internet connected applications.
Originally posted on lg.com

Yes, I recommend this product

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WISH HAVING APPLE TV APP INCORPORATED INSIDE TV

Submitted by blueberry1865 - 11/29/2019

SO FAR WE ARE VERY HAPPY AND SATISFIED WITH THE OLED TV. HOWEVER I WISH THE APPLE TV APP IS INCLUDED INTO ITS SOFTWARE PACKAGES.
Originally posted on lg.com

Yes, I recommend this product

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Quality and performance

Submitted by yipieio - 11/27/2019

I did an extensive research into a television receiver consumer reports independent reports reviewer articles and two highly schooled USC technical friends and the LG OLED series came out on top in all categories.
Originally posted on lg.com

Yes, I recommend this product

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Picture is great

Submitted by ripzip - 11/24/2019

Have had this TV a couple of weeks and I have to say the picture is amazing. The contrast and blacks are so good.
Originally posted on lg.com

Yes, I recommend this product

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The Best

Submitted by promike - 11/16/2019

Best blacks best up scaling and excellent remote although I wish that it was back lit. Definitely the Cadillac of tvs. This tv has met or exceeded all of my expectations.
Originally posted on lg.com

Yes, I recommend this product

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Awesome television

Submitted by Jlad - 11/15/2019

Best Television I have ever owned even better than the plasma it replaced. Beautiful picture settings.. I am very happy with this purchase.
Originally posted on lg.com

Yes, I recommend this product

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Fantastic TV

Submitted by Loco71 - 11/15/2019

Top notch picture quality and sound It doesnt get any better than this Tv
Originally posted on lg.com

Yes, I recommend this product

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Just Stellar

Submitted by KDii02 - 11/7/2019

Got this TV about a month ago. Upgraded from a 1.5yr old LG LED 75 tv which I also loved. All I really have to say is OLED is no joke. The picture detail and colors are fantastic and the black levels are just perfect. Overall extremely satisfied with the C9
Originally posted on lg.com

Yes, I recommend this product

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This TV Needs 3D Please bring back OLED 3D TVs

Submitted by ZZombory - 11/7/2019

Your OLED77G6P and OLED65G6P TVs were the best 3D TVs ever produced Picture perfect 3D even better than the theater Over 21525 signatures on change.org https://www.change.org/p/lg-please-revive-3d-on-a-2018-oled-tv-model for LG to bring back 3D TV clearly means that 3D was not a fad and there are a lot of consumers that would be willing to pay a premium for you to bring back 3D especially in a 86 OLED model People are still buying 3D movies and seeing them in theaters and playing 3D games on their TVs so please dont turn your back on this opportunity. Curved TVs were HORRIBLE 3D TV for movies and playing video games on an OLED TV was very immersive and enjoyable Thank you
Originally posted on lg.com

Yes, I recommend this product

Awesome TV

Submitted by Rusty480 - 10/30/2019

I have had this TV for about a month now. Its incredible.
Originally posted on lg.com

Yes, I recommend this product

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Amazing picture

Submitted by Woody88 - 10/18/2019

Weve had our TV for about a month now and the picture is simply amazing. Its big bright colorful and the blacks are completely black which is a huge upgrade from our old Sharp LED. Very happy with the TV. We really dont care about the sound because we have that covered but the speakers are actually much better than what you would expect in such a thin panel.
Originally posted on lg.com

Yes, I recommend this product

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Submitted by Teamndy - 10/16/2019

Working excellent good soundpicture beautifulvoice clear
Originally posted on lg.com

No, I do not recommend this product

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Excellent but shadow detail weak

Submitted by JerrySki - 10/14/2019

The HDR and overall quality result in a stunning image. Setting adjustment or calibration may improve the shadow detail. 77 inch size is perfect for an average room.
Originally posted on lg.com

Yes, I recommend this product

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Great TV

Submitted by Jody513 - 10/12/2019

Beautiful picture that really pops I was impressed with the pictures in the Gallery. The differing frames are impressive. We look forward to showing off this feature at our next party.
Originally posted on lg.com

Yes, I recommend this product

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Nice TV

Submitted by Great Room - 10/12/2019

We like the picture and quality. Sound is okay - nothing great.
Originally posted on lg.com

Yes, I recommend this product

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Picture is a Tour de Force

Submitted by Rico7777 - 10/10/2019

Had this for a month and Im still impressed by the picture every day. Great library of apps as well.
Originally posted on lg.com

Yes, I recommend this product

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Great picture

Submitted by Leisure Trail - 9/23/2019

I bought this a few weeks ago. The picture is excellent and can be viewed from a wide angle. It would be nice if you could default to an app on startup. I use YouTube TV. Support showed me how to get to an HDMI input instead of snowy tv but still should be a way to startup in an app. Sound could be a little better especially dialog. Overall excellent tv.
Originally posted on lg.com

Yes, I recommend this product

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Submitted by fulflej - 9/23/2019

Switched from an older LED panel and the difference is amazing. Not having to worry about the picture quality degrading from different viewing angles the deep blacks its all great. Id highly recommend the switch to others.
Originally posted on lg.com

Yes, I recommend this product

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Love The View

Submitted by Plaaaayfull Lion - 9/23/2019

I particularly enjoy the wider color palette and color intensity. Viewing 4k movies Ill bring my chair real close and feel immersed in the picture.
Originally posted on lg.com

Yes, I recommend this product

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Great Display - But impossible to control via IP

Submitted by Phildc - 9/11/2019

I recently bought this display 77 C9PUB. The Display its self is beautiful. The only reason I didnt give this 5 stars is the Control Features. It says its IP controlled but its not. You can control it via an app you can download but if you are trying to control this with a Logitech Remote or other IP remotes you have to be a very savy programmer to do it if at all possible. Your going to have to control this via IR not IP unless you are ONLY controlling this display and no other gear like a AV receiver Blu ray media box Cable set top box etc...
Originally posted on lg.com

No, I do not recommend this product

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Horizontal line appeared within 48 hours

Submitted by vipartba - 9/7/2019

Horizontal line appeared just after 48 hours of installation.
Originally posted on lg.com

No, I do not recommend this product

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Totally Awesome

Submitted by Amrash44 - 8/29/2019

Ive had the OLED77 C9PUB for 6 weeks and the television is everything that it was advertised to be and more. The colors are fantastic. The features including the AI work to perfection. The Alexa and other apps make operating the television a joy. The set is wall-mounted with an LG Sound bar. It is a very attractive televison that has become the centerpiece of my living room.
Originally posted on lg.com

Yes, I recommend this product

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Incredible picture

Submitted by Rusty17 - 8/2/2019

I purchased last years 65 inch OLED TV and it was great. But when the new 77 inch OLED TVs came out I had to make the upgrade. Best choice I have made in years. The whole family enjoys the large crisp vibrant picture
Originally posted on lg.com

Yes, I recommend this product

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This TV is an example of what a masterpiece it is.

Submitted by Amrit - 7/22/2019

I bought this TV close to 2 weeks and since then I find every opportunity to watch some content on the TV. The picture quality is amazing deep blacks rich contrast and color tones. Just amazing. HDR is stunning in this TV. I love the Web OS among all other smart TV OS present in the market. Its implementation is really neat and minimalist. I love this TV watching 4K HDR content. Also it has HDMI 2.1 and supports eARC which makes it future proof. I would definitely recommend this TV to anyone who is in market for the OLED.
Originally posted on lg.com

Yes, I recommend this product

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Big bold and beautiful

Submitted by Matt80525 - 7/17/2019

At 77 this screen is really big and REALLY amazing. My previous TV was a 60 Pioneer Kuro plasma and I could never find an LED TV that could replicate its deep blacks and rich contrast. Enter LG OLED. Im also happy with the Web OS operating system. The built-in speakers are not very good but I cant imagine anyone buying this model without a high-end surround system. Only a few other minor complaints like a universal remote that doesnt have fast-forward/rewind buttons. And the TV has some issues handling new eARC standard default HDMI Auto format setting doesnt work with eARC - hopefully LG will fix this in a firmware update. Also its virtually impossible to get to the input/output panels if you wall mount the TV. Overall you expect a truly amazing TV at this price and the 77 OLED C9 delivers.
Originally posted on lg.com

Yes, I recommend this product

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Best picture available

Submitted by AlanOnMI - 7/12/2019

I have been using this set for about a month now and I cannot say enough great things about it Size is AWESOME however you pay a BIG price for the 77 screen. I do not have any 4k source material but the upscaling from Blue-Ray DVD and even old 1950s BW TV is fantastic. The user settings for the picture is somewhat convoluted and impossible to understand for the typical home user. Some details on what each of the settings means and how it affects both picture and set life would be greatly appreciated.
Originally posted on lg.com

Yes, I recommend this product

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Insane lifelike graphics

Submitted by Dustin681 - 7/4/2019

I knew Id be getting pure black but the brightness of the fires and explosions are off the charts Wicked. Wish they had insurance for accidental damage available for a 7 grand TV but literally no one covers anything but surge and parts failure.
Originally posted on lg.com

Yes, I recommend this product

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Outstanding Features

Submitted by Justme4 - 7/2/2019

I had this installed 3 weeks ago. It works great. Image is sharp clear. The colors are vibrant
Originally posted on lg.com

Yes, I recommend this product

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Amazing tv and picture

Submitted by Menedobandido - 6/30/2019

Had my tv for 2 weeks now and love it. The 4K content on it is truly spectacular Its hard to watch regular channels or programming without 4K but even still the HD channels look great. Bought the 5.12 sound bar as well. I think the neighbors down the street know which explosive movie Im watching. Only negative is the remote. Im not a fan of the mouse like remote.
Originally posted on lg.com

Yes, I recommend this product

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10/10 would buy again.

Submitted by byucougars - 6/29/2019

Awesome TV. Blacks are deep and color is incredible.
Originally posted on lg.com

Yes, I recommend this product

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As good as it gets

Submitted by mrsweden - 6/24/2019

Ive only owned this TV for a few weeks but its ridiculously good for watching movies and TV shows. Everything from the setup to mounting it on the wall was easy. The only thing that frustrates me is that even though its running Android the apps available are very limited even many of the most common on demand channels apps like HBO are missing. I was hoping to not need fire sticks or additional boxes with this TV but it appears you still do.
Originally posted on lg.com

Yes, I recommend this product

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What a tv

Submitted by e4gaa - 6/13/2019

Ive waited for the C9 for months but well worth the wait What a tv Incredible visuals. I love it
Originally posted on lg.com

Yes, I recommend this product

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Awesome Screen

Submitted by MEO73 - 6/5/2019

Ive only had this TV for a little over two weeks. My main complaint is that it is so awesome to watch I have a hard time pulling myself away from the TV The screen is phenomenal: colors are dynamic and pop off the screen. Blacks are just thatblack. I watch a fair number of bw films and they are rendered gorgeously on this screen. Its easily the next best thing to sitting in a movie theater. Although some have raised concerns about brightness levels on OLED screens that is simply not a problem. My tv sits about 11 from a large patio door and windows and even in the brightest daylight the screen still displays things perfectly. It is simply without equal in the home video world. The set up and connections were simple. I have a satellite box and 4K DVD player hooked up but spend more time watching Netflix Amazon and Hulu. Switching among them is a breeze. The Magic Remote is fine for what it is. Would be nice if it had dedicated buttons to change the screen aspect ratio with zoom full screen etc and a more fulsome compliment of dvr/dvd type pause ff etc buttons but thats a relatively minor quibble except when watching satellite when they would be handy. I cant speak to the integrated sound system as I have it hooked up to a receiver and speaker array which I suspect most people buying this sort of set would have. With HDMI 2.1 connections a brilliant screen and relative ease of set up and use I cant imagine considering another TV for home use unless you are going the projector route and are willing to live with those limitations. Thus far however I am more than pleased with my purchase.
Originally posted on lg.com

Yes, I recommend this product

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it a very good tv

Submitted by med25 - 5/27/2019

i bought this a 15 day that the intellegence it from a good quality
Originally posted on lg.com

Yes, I recommend this product

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